These are the companies that bet on a show about three dealers driving the wrong cars on the wrong roads on purpose. Below is who they are, what they do, and why we chose to work with them.
What buyers see is what shows up.
Before any of these cars hit the road, they hit the lot. Dealer Image Pro helps dealerships create professional, consistent vehicle photography in-house so the first impression online matches the car in the driveway.
And frankly, without good before-and-after photos, how else were we supposed to measure the damage we did to these cars along the way?
Maintenance only matters when the road stops cooperating.
The cars on Tour Detour survived because of what was done to them before the trip started — and what held together once the conditions stopped being ideal. MOC Products builds maintenance programs trusted by dealerships across the country.
We put maintenance to the test on Tour Detour. MOC Products helped us pass.
A smarter eye on every vehicle.
A check-engine light rarely creates panic because of what it says. It creates panic because most drivers don’t know what it means. CarRx gives drivers better visibility into their vehicle’s health before small problems become expensive ones.
On Tour Detour, CarRx was usually the first to let us know one of the other cars was about to fall apart mid-trip.
The conversation starts before the showroom.
CarNow helps dealerships connect with shoppers earlier — answering questions about pricing, payments, and trade value before customers ever step onto the lot.
A better first conversation changes the entire experience.
Better information builds better service departments.
Dynatron helps dealerships understand where time, productivity, and revenue are being lost inside the service lane so advisors and technicians can focus on the work that actually matters.
Because when a shop runs well, everyone spends less time waiting — and technicians have more time to repair Tour Detour abuse.
Some recalls never reach the driver.
BizzyCar helps dealerships identify vehicles with open recalls — even customers who haven’t visited the store in years.
Because safety issues only matter if someone actually gets the message.
The right answer keeps people moving.
TOMA builds AI-powered communication tools that help dealerships answer customer questions quickly, clearly, and around the clock.
On Tour Detour, TOMA even built Gunter — our on-road AI companion that somehow became part of the convoy.
Your reputation is being read in real time.
Widewail helps dealerships manage customer reviews with thoughtful responses written in the dealership’s own voice while helping stores better understand what customers are actually saying.
Honestly, how do you think we figured out which myth to test next? Widewail helped surface the patterns that convinced us German vehicles deserved their own season.
Certification matters when the road gets difficult.
ASE certification helps drivers know the technician working on their vehicle has been tested against a national standard — and continues to stay current as vehicles evolve.
We only trusted ASE-certified technicians to prep these cars for Tour Detour because, frankly, have you seen the roads we take them on? The car doesn't care about reputation. It cares whether the work was done correctly.
Your car remembers more than you think.
Connected vehicles store navigation history, contacts, garage codes, and personal data most drivers forget is there. Privacy4Cars helps dealerships properly erase that information before a vehicle changes hands.
When you hand over your keys, your data should leave with you.
Confidence starts before the credit pull.
700Credit helps dealerships give customers financing clarity earlier in the process through soft-pull credit technology that doesn’t impact their score.
Because buying a car is stressful enough — especially if there's even a small chance it could end up on Tour Detour — without guessing where you stand financially.
Tour Detour partners with companies in the automotive industry that have something real to demonstrate and the patience to let it happen on camera. If that sounds like your brand, we'd like to talk.