Tier 01
Premier Paddock Partner.
Top-tier package. End-credit billing. Largest deliverable bundle. Long-form integration across the season, presenting sponsor placement on trailers, and headline billing on every owned channel.
Partner with the show · Season 02
Season 03 sponsorships open this winter.
Tour Detour partners with companies in the automotive industry that have something real to demonstrate and the patience to let it happen on camera.
Why this season
The German Job premieres Fall 2026.
Three car dealers take high-mileage German vehicles across 1,000+ miles of the American South — where mud, mountains, and competitive pride put decades of German-car stereotypes to the test. Partners aren't dropped into a montage. The product is in the prep, on the road, and in the verdict.
Porsche Macan BMW X4 Audi TTS GA → SC → NC 1,000+ Miles
What Season 1 produced
Season 1 in case you missed it.
The Good, The Bad, The CVT — what 1,500 miles produced.
AP CBS REUTERS USA TODAY + ADDITIONAL
SHORTY
FINALIST
Shorty Award finalistFINALIST
WEBBY
NOMINEE
Webby Award nomineeNOMINEE
0
Miles
0M
Impressions
0+
National media pickups
Partnership tiers
Four ways to ride along.
Tier 02
Official Tour Sponsors.
Long-form 9:16 + 3 sponsor shorts + trailer placement. A dedicated narrative beat tied to your product or service, plus social cut-downs sized for paid and organic.
Tier 03
Supporting Tour Partners.
2–3 sponsor shorts + trailer placement. A clean integration moment on the road and the social cut-downs that come with it.
Tier 04
Product Partners.
Compact placements with the same hook · body · callback rhythm we use for every partner on the show. Real product, real use, real footage.
What partners get
Real footage. Real verdicts. Real reach.
01
Long-form integration.
Your brand inside the show — not bolted on. We use the product, we react on camera, the cameras keep rolling when something goes wrong.
02
Social cut-downs.
Vertical and horizontal edits sized for YouTube, Instagram, TikTok, and LinkedIn. Built for paid amplification as well as organic.
03
Distribution.
YouTube. Driven — the automotive-first platform backed by Tanner Foust, Ant Anstead, Jenson Button, and Ben Collins. Additional distribution to Prime Video, Apple TV, and YouTube TV.
Sponsor inquiry
Tell us what you make.
Drop your details below. Nora replies within two business days. No deck required — we'd rather hear what you'd want us to test.